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In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior--thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies--a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.

The Sims are getting down to business! In The Sims 2 Open for Business expansion pack, your Sims can create virtually any kind of business, from a trendy clothing boutique, hip beauty salon, blooming floral shop, high-end electronics store, or bustling restaurant chain. Your Sims will have to hire the staff, train the employees, and as the business grows, assign the most talented Sims to work on a variety of projects such as making toys, arranging a floral boutique or manufacturing robots. From clever tinkerer to master craftsman, you'll develop your Sim's talents to best suit your business needs. As a savvy entrepreneur, your Sims must keep an eye out for slacker employees and be prepared to fire them as quickly as you hired them. Will your Sims be the largest fashion retailer around, build an innovative business empire or launch the next BIG thing? Create a Bustling Business Open your Sims dream store, decorate it from the ground up and watch it thrive! Choose the floor plan & design, hire employees and buy merchandise. You can sell anything from clothing and electronics to toys, flowers and robots. Have fun teaching your Sim that the customer is king and maintain employee morale by creating interesting sales incentives. Your Sim will do everything needed to create a lucrative -- and fun -- business. Who's the Boss? Your Sims Are! Now your Sims can train, promote and hire employees. They can cater to different customers from browsers to loyal shoppers, even dress their employees' in wacky mascot outfits to grab consumers' attention. Your Sim can be the boss of the happiest workers in your Sims neighborhood! Learn the Tricks of the Trade Improve your Sim's sales skills and determine if your employees should use a hard sell or drop the price to close the deal. Teach winning techniques to help your Sims win the best-of-the-best award, thus establishing your Sim's business reputation.

Fry's Electronics - Fry's Electronics is a large software, consumer electronics and computer superstore chain headquartered in Silicon Valley. Starting with one store located in Sunnyvale, California, USA, the chain now boasts over 32 stores scattered about several western states, and one each in Illinois, Indiana, and Georgia (near Atlanta).

Consumer Electronics Hall of Fame - The Consumer Electronics Hall of Fame, founded by the Consumer Electronics Association, CEA, honors the leaders whose creativity, persistence, determination and sheer personal charisma helped to shape an industry and made the consumer electronics marketplace what it is today.

Consumer Electronics Association - The Consumer Electronics Association (CEA) is the industry organization for the consumer electronics industry in the United States. The CEA also puts on the annual Consumer Electronics Show.

Consumer Electronics Show - The Consumer Electronics Show (CES) is held each January in Las Vegas, Nevada, and is sponsored by the Consumer Electronics Association. At the show, many previews of products are introduced, or new products are announced.

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